The b Positive Project

 The b Positive Project approached KMDC in mid 2012 in need of an overhaul of their current websites. The company was running a basic Wordpress blog and Shopify site. There was no unification of design and both websites felt disparate and did not instill confidence to a visitor and potential customer. By working with KMDC, the b Positive project created a professional website that reflected the quality of their brand and the integrity of the organization.

 

Project Details

  • Eliminated dual backends and consolidated all content to Shopify.
  • Created a unified look at feel for the site, making transition from content to shopping seamless.
  • Worked with their in-house designer to maintain current brand standards.
  • Streamlined brand focus and message.
  • Identified revenue streams and expanded upon them.
 

Project Gallery

Click to view the full size image.

  • Interior Page 2
  • Interior Page
  • Homepage
 

Future Work

  • Revisit branding and update look and feel.
  • Create a "lifestyle" website with equal focus on the b Positive message as shopping.
  • Create a dynamic event calendar.
  • Expand custom screen printing and partnership revenue streams.
 

Outcomes

Online sales have increased well over 300% YTD and site traffic is great increased. Wiht our help, and their team's hard work, the b Positive project has expanded their footprint beyond the Boston market and now has brand ambassadors and fans across the country. The b Positive Project has retained KMDC services and is excited to be working together on the next phase of the project.

Good art sends a different message to everyone.
Good design sends the same message to everyone.

KMDC

Let us work one-on-one to come up with a solution for you today.

We dig deep to learn about you business and with this forged understanding our goal is to make the maximally monetize your website through online sales as well as lead generation and increased traffic to brick and mortar locations. With Kurt Malec Design + Consulting, print and web work together seamless to allow your brand maximun exposure.

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